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Why Is WordPress Site Speed So Important?

According to a StrangeLoop case study involving Amazon, Google, and other larger sites, a one-second delay in page load time will result in a 7% drop in conversions, an 11% drop in page views, and a 16% drop in customer satisfaction.

How to Check Your WordPress Website Speed?

Beginners sometimes believe that their website is acceptable simply because it does not appear to be sluggish on their machine. That’s a big blunder. A regular user visiting your website for the first time, on the other hand, does not have the same experience. This is why we suggest using a tool like Page Speed Insight, GTMetrix, or Pingdom Speed Test to test the speed of your website.

So How can You Increase WordPress Website Speed

1. Switch to Good Hosting Provider

Top 10 Web Hosting Companies in India

Your WordPress hosting service is vital to the success of your website. A good shared hosting service, such as Hostinger or FastComet, will go above and beyond to customise your website for speed. You can also Check out our Top 10 Hosting companies in India.

Using a controlled WordPress hosting service, on the other hand, can provide you with the most optimised server configurations for running WordPress. To secure your website, managed WordPress hosting companies also provide automated backups, WordPress alerts, and more advanced security settings.


2. Install a WordPress Caching Plugin

Increase website speed

Caching, to put it simply, is the method of producing static copies of your content and serving them to visitors. Browsers render static pages easily in most cases. As a result, the website will run more quickly.

Rendering or fetching a page (or post or custom post type) in WordPress necessitates back-and-forth queries to and from the database. Most of the time, you can make a post or a blog and then not update it on a regular basis. Caching saves copies of your post or page as static files and serves them to visitors. This removes the need for back-and-forth queries to and from the database, decreasing server load.

Using Cache Plugins Like LiteSpeed cache, W3 cache or WP Rocket can improve your website speed a lot.

3. Optimize Images for Speed

Images help to bring the material to life and increase interaction. According to studies, using coloured graphics increases the likelihood of people reading your content by 80%.

However, if your photos aren’t optimised, they can do more harm than good. In fact, one of the most common speed issues we see on beginner websites is non-optimized images.

We recommend that you use Compression tools like Compressjpeg or Tinyjpg, After compressing your images you can Upload your Images. You can Also Use Smush

Or ShortPixel which are some Free Plugin in WordPress.

4. Use a content Delivery Network(CDN)

Optimize Images for Speed

The location of your web hosting servers can have an impact on your site speed. Let’s say your web hosting company has its servers in the United States. A visitor who’s also in the United States will generally see faster loading times than a visitor in India. That is Difference in Latency too. So You can Increase website speed Using a CDN.

There are Multiple Options CDN providers are available, Some are Free some are paid. We Recommend if your able to pay for CDN per Month basis, you can try out Nitropack. We have tested this CDN and it Improves your website to the Max Speed. You also use some free CDN like Cloudflare or Shit8CDN.

5. Use a Theme & Plugin Optimized For Speed

It’s important to pay close attention to speed optimization when choosing a theme for your website. Some themes that appear to be beautiful and spectacular are actually poorly coded and can cause your site to load slowly. It’s typically preferable to go with a simpler theme rather than one that’s bloated with complicated templates, flashy animations, and other superfluous features. You can still use high-quality WordPress plugins to incorporate certain features.

If your site needs it or not, poorly coded WordPress plugins sometimes load too much bloat. This slows down the site and increases the time it takes for pages to load. We often publish our expert pick of best WordPress plugin showcases to assist you in choosing the best plugins. We place a premium on usability, user interface, and, most importantly, efficiency.


6. Reduce External HTTP Requests

Increase website speed

Many WordPress plugins and themes download files from third-party websites. Scripts, stylesheets, and photos from external sources such as Google, Facebook, analytics services, and so on can be found in these archives. It’s fine to use a few of these. Many of these files have been designed to load as soon as possible, so it’s easier than hosting them yourself.

By disabling scripts and styles or combining them into one file, you can reduce the number of external HTTP requests.


These are a few methods for increase WordPress Website Speed. If you’ve tried all of the above methods and your website is still slow to load, leave a comment below with your email address so we can assist you.




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